Low ratings of Phir Subah Hogi…producer blames intense cold weather in North India

Zee TV’s late night show Phir Subah Hogi (Panglosean Entertainment and Undercover Productions) is not doing too well on the TRP front. This Narayani Shastri and Varun Badola led show is currently rating only 0.8 TVR.

Producer Saurabh Srivastava attributes this low rating to the ongoing extreme cold wave conditions in North India. “Most people in the hinterland are not even watching TV after 9 pm…leave alone our show which airs at 11pm,” he quips. However he is hopeful that things will get better once February sets in.

Did the absence of Narayani from the show since the last one month also lead to the above dip? “No, the plot is structured in such a way that everyone is important to the narrative. Anyway she will return this month,” he answers.

Saurabh says that his show will help the current wave of pro-woman protests raging across the country. “In the coming weeks, we will have certain tracks which will give a fillip to the movement as well. The very nature of our story is such that it creates awareness about the exploitation of a certain community of women in Madhya Pradesh.”

When asked as to what was the reason for shifting the show from its earlier 9.30 pm slot, he avers, “We felt that given the bold nature of the narrative, we could experiment more in the late night slot. Having said that, we can’t go too much on the bolder side as our TV audience is still family driven.”

The show, the rating of which was around 2 TVR when it was shifted to the late night slot, initially slid to around 1.2 and since then has kept on dropping.

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6 Comments

  1. jui das
    April 05, 04:52 Reply

    Please restart the show phir subha hogi at late night 11p.m. please trp this is my request. I am a very huge fan this show.I want to seen vikram & sugni romance again when they are a married couple…

  2. Julia
    February 15, 18:04 Reply

    low tpr because they destroyed the beautiful couple of sugni-vikram! they had an amazing chemistry.
    sugni and aditya just dont work.

  3. fan f psh
    January 11, 16:19 Reply

    Hi guys.am frm sa n by ut da sow plays @ 9:30.we love da show da only sad thng 2 knw s women r treated badly n dat side.I thnk trp s low coz shot too lat.cvs shld bring t closer.I dnt thnk dre s adult scene coz we hvnt seein nytng.cvs plz put romance btnn adi n sug..I wana c sug n adi n da rain lyk hw b4 viks n sug were playing n a rain.plz let sug n adi dance also lyk hw viks n sug did b4..anyway luv da show.my favourite.kp t up

  4. Kris
    January 11, 12:52 Reply

    Narayani shastri and gulki were he true stars of this show, I’ve stopped looking at it, maybe when narayani returns I ll start back

  5. df
    January 11, 06:05 Reply

    its not bcoz of cold wheather , the story actually sucks! Its morally wrong for an uncle to lust over his nephew’s wife. Even in the Bhagavad Gita it says its sinful to lust over other man’s wife!

    Ravanan was ruined bcoz he lusted over Sita who is a wife of Rama.

    Imagine in a family Uncle and nephew fighting and contemplating to kill and destroy each other for the sake of a woman! So how can this story be family driven?

    True love sacrifies and how can you imply that whatever Vikram Thakur is doing is out of love. In the name of love he is doing all the bad things. THis is not right.

    The rating has dropped bcoz audience have realised this serial is stale. Morally it contravenes Indian culture and not acceptable.

    There are other ways to creates awareness about the exploitation of a certain community of women in Madhya Pradesh. Surely your creative team can come up with something better.

    Hope you guys do some justice , otherwise the show will be lost!

    • TheKill
      January 12, 06:53

      You’re a fucking moron.

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