KBC enjoys a record breaking opening

Lives up to the belief ‘Sirf Gyan Hi Aapko Aapka Haq Dilata Hai’

The much awaited phenomenon from Sony TV, Kaun Banega Crorepati 6 has lived up to expectations and the hype, scorching TV screens and shattering competition with a bumper opening. The stupendous ratings of KBC 2012 this week makes it the biggest opening on television this year. The show has broken all previous records and has had the highest opening out of all three seasons on the channel. KBC was viewed by over 29 million viewers across the country in the first week of launch.

Riding on its campaign ‘Sirf Gyan Hi Aapko Aapka Haq Dilaata Hai’ and the undying charisma of Mr. Amitabh Bachchan, KBC has emerged a clear winner amongst the viewers with 6.1 TVR and 5.3 TVR respectively for the iconic opening episodes aired on 7th and 8th September 2012. According to TAM data, Kaun Banega Crorepati opened at 6.1 TVR, making it the biggest launch on Indian Television this year aggregating higher eyeballs than new and established shows. In key demographic segments like SEC A and B homes, it has delivered 7.7 and 8.3 respectively.

Says Sneha Rajani Sr.EVP & Business Head SET,”KBC 2012 has had a record breaking opening and has seen the highest opening this year across all shows on GEC’s breaking all previous records. We were confident that viewers would really enjoy watching this season of Kaun Banega Crorepati. The numbers more than corroborate this. We are really pleased with the opening week results and there is a lot more to look forward to on the show in the days to come. Overall we are delighted at the performance of all our shows and over the next 4 to 5 weeks we aim to further consolidate our position.”

Watch the show from Friday to Sunday at 8.30 pm on Sony TV.